top of page

Search


RESEARCH NOTES #2: All filler? No thriller...
Our new research focuses on the effects of filler words - on us, and our audiences - and what we can do to eradicate them RECENTLY I was...
Jun 118 min read


Why Sir Laurence Olivier was the worst media coach in history
How a chance meeting in the 1970s changed the world's political leaders for the worse - starting with Margaret Thatcher Pic: Allan Warren...
Feb 245 min read


RESEARCH NOTES #1: Not just a token gesture
"What should I do with my hands?" is a question we hear every week. So our researcher dug deep into academic papers to cast some light on...
Oct 24, 20247 min read


5 from 20, #5: The feel factor
The final piece in a series of five reflections from 20 years in the comms trenches I’ve come to the conclusion – after years of trying...
Aug 10, 20234 min read


5 from 20: Neither actor nor anchor be
The fourth in a series of five reflections from 20 years in the comms trenches I know, it's been a while. Don't you hate it when work...
May 22, 20232 min read


#1: Brief better
Take ‘briefings’, abbreviate it; you get briefs. And that’s what they should be. Brief. If your time is short, my work is done: make...
Feb 6, 20233 min read


Bad decisions, taken alone: What CEOs don't do (much)
Published on October 4, 2022 Office of U.S. Ambassador to U.K., Public domain, via Wikimedia Commons Guarente + Company Ltd. Imagine, as...
Oct 25, 20222 min read


Should everyone who speaks to the press have a 'licence'?
Like Mr Bond, just because you can, doesn't necessarily mean you should... but having a formal gating process might prevent some media...
Aug 8, 20222 min read


It’s the people, stupid: How banks changed their view on crisis response, 10 years on
It’s taken a decade, and two defining crisis responses, for the banking industry to finally look beyond one set of stakeholders and...
May 26, 20224 min read


Not woolly - just not finished...
This week, The Economist's Bartleby column took aim at 'woolly' corporate communications for using words like 'innovative' and...
May 18, 20222 min read


Oranges sell themselves, but...
Last week Matt Guarente got schooled by a Frenchman on language compression... There's a French lesson in comms that goes "Ici, on vend...
Mar 14, 20222 min read


How to be quote good
Six things we now know that reporters will quote you on by Matt Guarente Leaders I'm advising very often ask me, ‘what makes a good...
Jan 13, 20225 min read


'Authenticity' won't fix the corporate A-holes
Leaders of businesses come in all guises. The call for them to be 'authentic' when they communicate might be missing a bigger point......
Nov 8, 20212 min read


I knew you’d ask that...
Our new research uncovers the three types of questions reporters ask business leaders – and when they ask them. Guarente + Company...
Aug 24, 20215 min read


Time to kill the message(r)?
Unless you actually have run 50 miles to say something, it's time to think a little more deeply, argues Matt Guarente in our latest blog....
Aug 19, 20211 min read


If you know what reporters are going to ask...
... it's easier to give a good answer. The first cut of new Guarente + Company research that gets to the heart of interviewers' intent...
Aug 10, 20212 min read
bottom of page