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Let's be reporters...
The stories are in there. Somewhere. Last month we delivered a course designed to help a major organisation story-find. Because before you can tell stories, you have to find them, right? So we did a crash-course in enabling comms folk - and a few others - to be reporters. The benefits are clear. Entrepreneurial, curious, output-focused, multimedia, contact-forging, fact-based, people-people, fast, insight-hungry… imagine if you could deploy the skills of the reporter in you
Feb 22 min read
RESEARCH NOTES #4
Complex or simple comms? Actually, there's space for both Alan might be capable of more processing capacity than you think... One of the things I very often find myself saying to the leaders I coach is, ‘think about who you’re communicating to… and think about what you want to happen’. One of the things I do not say very often is, ‘make your content more technical/complex/ sophisticated’. In fact, it’s often the reverse; make it more accessible, easy to engage with and diges
Jan 266 min read


RESEARCH NOTES #2: All filler? No thriller...
Our new research focuses on the effects of filler words - on us, and our audiences - and what we can do to eradicate them RECENTLY I was...
Jun 11, 20258 min read


Why Sir Laurence Olivier was the worst media coach in history
How a chance meeting in the 1970s changed the world's political leaders for the worse - starting with Margaret Thatcher Pic: Allan Warren...
Feb 24, 20255 min read
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