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RESEARCH NOTES #2: All filler? No thriller...
Our new research focuses on the effects of filler words - on us, and our audiences - and what we can do to eradicate them RECENTLY I was...
Jun 118 min read
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Why Sir Laurence Olivier was the worst media coach in history
How a chance meeting in the 1970s changed the world's political leaders for the worse - starting with Margaret Thatcher Pic: Allan Warren...
Feb 245 min read
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RESEARCH NOTES #1: Not just a token gesture
"What should I do with my hands?" is a question we hear every week. So our researcher dug deep into academic papers to cast some light on...
Oct 24, 20247 min read
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5 from 20, #5: The feel factor
The final piece in a series of five reflections from 20 years in the comms trenches I’ve come to the conclusion – after years of trying...
Aug 10, 20234 min read
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5 from 20: Neither actor nor anchor be
The fourth in a series of five reflections from 20 years in the comms trenches I know, it's been a while. Don't you hate it when work...
May 22, 20232 min read
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#1: Brief better
Take ‘briefings’, abbreviate it; you get briefs. And that’s what they should be. Brief. If your time is short, my work is done: make...
Feb 6, 20233 min read
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Bad decisions, taken alone: What CEOs don't do (much)
Published on October 4, 2022 Office of U.S. Ambassador to U.K., Public domain, via Wikimedia Commons Guarente + Company Ltd. Imagine, as...
Oct 25, 20222 min read
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Should everyone who speaks to the press have a 'licence'?
Like Mr Bond, just because you can, doesn't necessarily mean you should... but having a formal gating process might prevent some media...
Aug 8, 20222 min read
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It’s the people, stupid: How banks changed their view on crisis response, 10 years on
It’s taken a decade, and two defining crisis responses, for the banking industry to finally look beyond one set of stakeholders and...
May 26, 20224 min read
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Not woolly - just not finished...
This week, The Economist's Bartleby column took aim at 'woolly' corporate communications for using words like 'innovative' and...
May 18, 20222 min read
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Oranges sell themselves, but...
Last week Matt Guarente got schooled by a Frenchman on language compression... There's a French lesson in comms that goes "Ici, on vend...
Mar 14, 20222 min read
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How to be quote good
Six things we now know that reporters will quote you on by Matt Guarente Leaders I'm advising very often ask me, ‘what makes a good...
Jan 13, 20225 min read
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'Authenticity' won't fix the corporate A-holes
Leaders of businesses come in all guises. The call for them to be 'authentic' when they communicate might be missing a bigger point......
Nov 8, 20212 min read
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I knew you’d ask that...
Our new research uncovers the three types of questions reporters ask business leaders – and when they ask them. Guarente + Company...
Aug 24, 20215 min read
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Time to kill the message(r)?
Unless you actually have run 50 miles to say something, it's time to think a little more deeply, argues Matt Guarente in our latest blog....
Aug 19, 20211 min read
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If you know what reporters are going to ask...
... it's easier to give a good answer. The first cut of new Guarente + Company research that gets to the heart of interviewers' intent...
Aug 10, 20212 min read
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